Bharatiya Vidya Bhavan – Digital Marketing Course

About the college

Established in 1967, Bhartiya Vidya Bhavan’s Sardar Patel College of Communication and Management is an institution of pre-eminence in professional education in Delhi. A constituent college of Rajendra Prasad Institute of Communication and Management, Mumbai, Sardar Patel College was set up with the aim of providing professional studies at the Post Graduate Level on a part-time basis. Located in the heart of the city, Sardar Patel College is offering avenues of continuing education, mainly to those in employment as well as others who are simultaneously pursuing opportunities in academic and professional areas. In nearly half a century of distinguished service, the College has produced outstanding professionals in the areas of Communication and Management. In addition to the subjects mentioned in the syllabus, every course will have more knowledge-inputs to enhance the skills and employability of the students.

About the course:

Digital Marketing Training Programme – the three-month weekend course will help in taking efficient digital marketing drives, improve the ability to generate excellent content to attract target customers, understand what impact and marketing activities are having on business and optimize digital marketing strategy for maximum effectiveness and growth.

This course is divided into 20 modules which completely cover the nuances of Digital Marketing. From the basics of web and search engine to the thorough understanding of SEO, SEM, SMO and Web Analytics, the programme imparts an in-depth knowledge of every aspect of digital marketing. This course is aimed at students who want to become practitioners at organizational levels or for own business units targeting to acquire new users while also engaging their current customer base.

Orientation into Digital Marketing

This course on Digital Marketing (also knowledge Online Marketing, Internet Marketing or Web Marketing) enables the practitioners to harness the power of Digital Marketing as a core driver of the marketing strategy for the business unit or organization.

Highlights of the workshop

  • Live Instructor-Led Sessions
  • Training Content (Presentations, Videos & Practical Examples)
  • Assignments & Tests

Courses Details (what it will cover)

Digital Marketing Overview, Web Designing, Keyword Research, SEO, Google Webmaster, Google Analytics, Content Marketing, PBN, Google Business, SEM, Email, ORM, App, SMO, Blogging, WordPress, Monetization, Affiliates, Ecommerce, Lead Generation and Landing pages. Browse module links in sidebar for details.

Who should attend?

Because of several reasons some people find it inconvenient to attend evening classes. In order to help them, S.P. College has started weekend courses for marketing professionals, sales professionals, business owners, entrepreneurs, digital marketing professionals, graduates students and 10+2 students.

Outcome of the course

After successful completion of the course you not only become capable to track and monitor digital marketing performance but you will be able to plan conceptualize and implement Digital Marketing strategy yourself. Put simply, you become an expert in marketing any business online with depth knowledge all 20 modules of digital marketing modules.

Course Overview:

CourseDigital Marketing Training Programme (Weekend Classes)
Modules20 Modules (Total)
Duration3 Months
ClassesSaturday (3pm to 6pm), Sunday (11am to 2pm)

Examination Score Card *

Assignment25 Marks
Written Final Test50 Marks
Practical & Viva-Voce25 Marks